If you've been asking for quotes for a new website in 2026, you've probably noticed something: the price ranges vary so wildly it's hard to tell what's reasonable. Some agencies quote 500 €, others ask for 8,000 € on apparently similar projects. The difference isn't arbitrary: it depends on what the package actually includes, who builds it, and what outcome you expect. This article breaks down what you're paying for, what you should demand, and the price points we're seeing in the market this year.
Real ranges by project type
These are the ranges we see at serious agencies in Spain throughout 2026, already including domain, hosting and basic technical SEO:
- Corporate website (5-8 pages): 590 € – 2,500 €. Enough to present the business, services and capture leads.
- Campaign landing page: 390 € – 1,200 €. A single page optimised for conversion.
- Small/medium e-commerce (up to 200 products): 1,890 € – 6,000 €. Payment gateway, product cards, shipping and stock.
- Large or multi-language e-commerce: 6,000 € – 18,000 €. ERP integrations, dropshipping, B2B.
- Custom web application: 8,000 € and up, depending on functionality.
What should be included (and isn't always)
Before comparing two quotes, check whether you're comparing apples to apples. This is what a professional package should cover:
- Custom UX/UI design (not a generic template with tweaks).
- Responsive development with real mobile compatibility.
- Domain for the first year and quality hosting included.
- Foundational technical SEO: structure, tags, sitemap, robots.
- Functional contact form with anti-spam.
- SSL certificate, backups and code delivery.
- One or two rounds of revisions before going live.
Hidden costs almost nobody warns you about
This is where a cheap quote stops being cheap. Always watch these points:
- Domain and hosting renewals from year two onwards (50 € – 250 €/year).
- Monthly technical maintenance (updates, security patches).
- Changes outside the original scope billed hourly.
- Premium WordPress plugins or annual licences.
- Payment gateway (Stripe, Redsys) and transaction fees.
- Content production: copywriting, photography and video.
A cheap website that doesn't convert is the most expensive website you can buy. The real investment isn't the upfront price — it's the opportunity cost of every visitor you lose.
Agency, freelancer or DIY: which fits you
Each option has its place. The right pick depends on the value the website brings to the business, not just the budget available:
- DIY (Wix, Squarespace): 10 €–30 €/month. Fine if you only need minimal presence and you'll handle it yourself.
- Freelancer: 600 €–3,000 €. Good value if the profile is senior and they maintain the site afterwards.
- Agency: 1,500 €–8,000 €. Best option if you want a team (design + development + SEO) and ongoing support.
At Tuagenciaweb we work with a single, transparent package without hidden monthly fees. If you're comparing options and want a second opinion on what someone is quoting you, we'll prepare a detailed proposal in less than 24 hours.
